News
featured-image

Playful Jewelry Designs To Covet This Valentine's Day

Valentine's Day is a day of love -- love for your significant other, family, friends, yourself and beyond. What better way to celebrate than romancing yourself with a girl's best friends: flowers and jewelry?From shiny gems to pearls, we're dreaming of getting dressed up in these necklaces, bracelets, rings and earrings. Orchids accessorize Lizzie Fortunato's heart-shaped charms, while carnations surround Safsafu's playful sun and heart motifs. Flower petals and leaves get flirty with Wilhelmina...

info@hypebae.com (HYPEBAE) Wed, 10 Feb 2021 HYPEBAE
featured-image

5 Essential Basics You Should Never Remove From Your Closet

There are certain wardrobe investments you make because they're trendy and flashy and catch your eye, and then there are others you make that are on the more practical side. These items might not be the ones you're jumping up and down with excitement to wear, but I guarantee they're the ones that you wear most in your closet. I'm talking about wardrobe basics—pieces like white T-shirts and straight-leg jeans that make up the backbone of your wardrobe. Now, it might be tempting when clean...

Caitlin Burnett Fri, 12 Feb 2021 Who What Wear
featured-image

Zerina Akers Officially Launches Black Owned Everything, E-Commerce Platform and Content Hub

Black Owned Everything, a platform founded by celebrity stylist Zerina Akers, has officially launched today as an online marketplace and a cultural media hub.Originally introduced as a Instagram directory of Black-owned businesses last summer, Black Owned Everything advances into its next chapter with the formal launch of its e-commerce site. Built on tenets of inclusivity, diversity, community and empowerment, BOE champions Black-owned brands in categories ranging from fashion and beauty, to de...

info@hypebae.com (HYPEBAE) Fri, 12 Feb 2021 HYPEBAE
featured-image

These Are the Best Basics and Trendy Items on Amazon, Period

Shopping on Amazon requires a certain skill, especially if your goal is to locate the best-looking basics and trends on the site. As someone who spends way too much time scrolling through the endless amounts of products on there, I can tell you with confidence that when I select an item to appear in a shopping story for all of you, I have a reason or two why beyond the fact that it "looks" good. Some of the items you're about to see are favorites amongst our Who What Wear shoppers, and some are...

Lauren Eggertsen Thu, 11 Feb 2021 Who What Wear