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Bottega Veneta SS25 Asks: "What Would the Kid in You Want?"

Matthieu Blazy is ready to rediscover the joy of power dressing. In the past, Blazy's deliberate world building through Bottega Veneta has allowed us to travel to the south of Italy and even globetrot around the world. Now, for Spring/Summer 2025, the brand invites us on a coming-of-age story, dedicated to the inner child. Blazy shares in the show notes: "As a kid, there is the adventure of the everyday – there's a feeling that anything could happen, no matter how fantastical and we are not so...

info@hypebae.com (Hypebae) Sun, 22 Sep 2024 Hypebae
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The Attico SS25 Explores Fashion's Best Kept Secret: Heartbreak

The creative directors of The Attico, Giorgia Tordini and Gilda Ambrosio, both recently went through heartbreak. For their Spring/Summer 2025 show at Milan Fashion Week they opted to translate this experience into a collection which explores strength in fragility. They told us backstage: "It's a metaphor. We wanted to explore the feelings of fragility this season. This arose from a very personal story, that both of us have been through at the same time ---heartbreak.  Usually heartbreak is some...

info@hypebae.com (Hypebae) Sat, 21 Sep 2024 Hypebae
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MM6 Maison Margiela SS25 Wants To Make You Sweat

The Ready-To-Wear sub-brand of Maison Margiela, MM6 just showed at Milan Fashion Week. For Spring/Summer 2025, the brand stuck to its monochromatic signature – black and white, cracked and painted-over – created with the sweltering heat of summer in mind. In other words, channelling the brat summer that has just been in many ways.The brand has clearly demonstrated that indie sleaze club culture is back and more vibrant than ever through its set design, soundtrack and most notably, the collec...

info@hypebae.com (Hypebae) Fri, 20 Sep 2024 Hypebae
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Prada SS25 Literally Turned Doomscrolling Into Fashion

"We exist in an era of extreme information, immersed in a constant stream of content," read the show notes for Miuccia Prada and Raf Simons' Spring/Summer 2025 Prada collection. "Our consumption of the infinite panorama offered by the internet is driven by algorithms and finite sequences of instructions that circumscribe the decidable, through logic in a fundamentally illogical world." And don't we know it.In an age where we all practically live on TikTok, Prada and Simons explored familiar terr...

info@hypebae.com (Hypebae) Fri, 20 Sep 2024 Hypebae