This summer, the streets of Soho are in for a magical makeover as Hourglass Cosmetics heads to New York City to host The Unreal Pop-Up Shop, celebrating the beauty brand’s latest blush innovation the Unreal Liquid Blush. An exclusive event unlike any other, pops of pink will take over the pop-up as part of the artistic collaboration between Hourglass and renowned visual artist Andrés Reisigner.Sought after for his surrealist approach to art, the Argentinian artist draws inspiration from the i...

Nadya Okamoto, founder of inclusive, Gen Z menstrual care brand, August, sits down with Hypebae to discuss sexual wellness censorship on TikTok.If you follow Okamoto on TikTok, you know she's the face of menstrual care for Gen Z. From wearing a literal menstrual pad on the red carpet to partnering to provide trans-inclusive period care, her love of menstrual care is clear -- and why she's so successful at just 26 years old.For Gen Z brands, TikTok is essential to business growth. "TikTok has be...

At Milan Fashion Week Fall/Winter 2024, SUNNEI exhibited its show at the contemporary rug brand, cc-tapis' headquarters. Models walked down bespoke, colourfully striped 72 square metered rugs co-created by the two Milanese design houses. The carpeted piece consisted of primary block colors embossed with two-dimensional silhouettes of animal shaped cutouts of koalas, frogs, stars, butterflies and hippos. In this newly released collection, the original runway rug has been abstracted into seven st...

Ice Spice's rise to the top has been admirable for her Munchkins -- a.k.a. fans -- to witness. But there's one element of her life she refuses to tell all about: who she's dating. That was until a recent collaboration with UK rapper, Central Cee.In a 2023 interview with LA Times, the Bronx rapper dove into her eventful year from walking the MET Gala steps to performing at the BET Awards. When asked about her dating life, she confirmed she is dating someone, but declined to elaborate. Why? ...