Life Style
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Inside Converse’s Co-Branded Activation at Hypegolf Invitational

For the fourth year in a row, Hypegolf Invitational honors the intersection of creativity, golf and fashion with a full-day activation that takes the social sport to new heights. The annual activation took over Huntington Beach, L.A. on June 17 with major on-site moments from Converse, bites from the best spots in SoCal and spirited golf games that sent shockwaves throughout the West Coast and beyond. Decked out in golf-inspired duds, guests hit Los Angeles’ Huntington Club from sunset to sun...

info@hypebae.com (Hypebae) Fri, 28 Jun 2024 Hypebae
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How Café Com Leite Is Making Soccer Fun Again

You don’t need to look far to see the impact soccer (or football, depending on where you are) has; be that in fashion or in culture at large. But despite the great strides made by the USL Super League and Women’s Super League in Europe, the football pitch remains an intimidating space for women. And there’s still precious few opportunities for femme footballers, and especially budding players. Enter Tianna Rodriguez and her New York City-based team Café Com Leite.“I had previously coach...

info@hypebae.com (Hypebae) Thu, 27 Jun 2024 Hypebae
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Should You Trust TikTok Dating Advice? Experts Weigh In

With World Social Media Day on June 30, it's impossible to ignore how integrated TikTok has become in our love lives. From chaotic storytimes to date night GRWM's -- ahem, get ready with me's -- TikTok has become a hub for dating advice and experiences. According to research by the Flirtini dating app, "1 in 4 rely on TikTok as their main source of dating advice," but that might not be the best idea, the apps says."Unfortunately, 46% have faced relationship struggles after following TikTok adv...

info@hypebae.com (Hypebae) Thu, 27 Jun 2024 Hypebae
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Glossier's Revamped Basketball Court Adds Beauty to Real Life

Glossier proposes a new way to achieve that natural, summertime glow with an artist-led refurbishment of the Tompkins Square Park basketball court. Featuring vibrant colors selected by Na Chainkua Reindorf, this large-scale renovation with Project Backboard also expands Glossier's ongoing partnership with the WNBA.Since 2020, Glossier and the WNBA bring a revolutionary approach to sports partnerships, inspired by the unique focus on beauty pursued by female athletes. Emphasizing how WNBA players...

info@hypebae.com (Hypebae) Wed, 26 Jun 2024 Hypebae