Fragrance
featured-image

The British Perfume Rosie HW, Victoria Beckham, and Meghan Markle Have in Common

As far as British perfumeries go, none is more iconic than Jo Malone London. From its elegant glass bottles and gorgeous cream-and-black packaging to its ever-expanding fragrance library, Jo Malone's perfumes have become synonymous with our special occasions—cherished moments to which we can return with just a single spritz. This potent blend of luxury and sentimentality is the reason Jo Malone has found its way into the hearts of people all around the world—which includes celebrities, b...

Maxine Eggenberger Sun, 01 Oct 2023 Who What Wear
featured-image

I Love Alluring Scents, and Trust Me, These 16 Deserve the Most Action This Fall

Fall, which kicks off with Libra season, aka my most powerful time of the entire year, has arrived (cue the symphony of witches’ cackles!), which means I’m embracing everything cozy and warm (especially now that the weather in L.A. finally seems to be cooling down). As I begin to transform into my true self as a fall goth with my wardrobe, I also start to transition my own personal scent story from summer spritzes to autumnal fragrances. While I’m pretty much a gourmand girlie all year...

Marie Lodi Tue, 26 Sep 2023 Who What Wear
featured-image

An Ode to the First Perfumes We Ever Wore (and If We'd Still Wear Them Today)

Fragrance is having a moment unlike any other category in the beauty space. As we recently discussed in our Fall Issue piece "The Art of Smelling Good," there has never been so much innovation, excitement, and buzz within the perfume world. (And as people who take our scent very, very seriously, we are extremely here for it.) It's also interesting that the fixation on early aughts fashion and beauty trends is still going strong, including the fragrance trends that defined Y2K (body mists! cel...

Erin Jahns Mon, 25 Sep 2023 Who What Wear
featured-image

Every Time I Wear One of These 17 Fragrances, Somebody Copies Me

Ask anyone who knows me, and I’m sure they will all agree that I am what many would consider to be an oversharer. Whether it be information, feelings or material goods, I firmly believe in the old saying, What’s mine is yours. And while this mentality certainly has its pros and cons, it is a personality trait so deeply ingrained in my psyche that I apply it to every aspect of my life, except for one particular topic: I do not share when it comes to fragrance.And I’m not just talking about...

Shannon Lawlor Mon, 18 Sep 2023 Who What Wear