Fashion News
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I Went Shopping With My 63-Year-Old Mom—We Both Reached for These 2023 Trends

I went shopping with my mom during Black Friday over the holiday weekend. While we’re both heavy online shoppers, we thought we’d venture out to browse and get in on the action. While we certainly have different styles, we often gravitate towards similar pieces and trends. Yes, despite our 29-year age difference (she’s 63 and I’m 34). But given that age really is just a number and has nothing to do with what you should or shouldn’t wear, it’s really no surprise that we like similar p...

Bobby Schuessler Thu, 01 Dec 2022 Who What Wear
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Bought by You: The 25 Most Purchased Fashion Items of October

If you're reading this, you probably appreciate how much Who What Wear's fashion editors love to shop. And they're really, really good at it. Between trend forecasting and sale shopping, if it's worth adding to your wardrobe, we've probably written about it. Whether you're interested in investing in the season's biggest trends or simply shopping for the best gifts, Who What Wear has you covered.Now, a new month means it's time to turn the spotlight back on our favorite shoppers—you! Belo...

Jasmine Fox-Suliaman Thu, 17 Nov 2022 Who What Wear
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I Am Now Obsessed With Abercrombie & Fitch—30 Items I'm Currently Loving

Years ago, Abercrombie & Fitch took our adolescent worlds by storm. While I was more of an American Eagle kid, I'd be lying if I said the store didn't have any allure. Yes, I, too, noticed the half-naked heartthrob-like models and the heavy stench of mediocre perfume of A&F's yesteryears. However, the brand has been on a killer comeback these past couple of years, and I'm loving its lineup of elevated staple pieces.It's accurate to say I've become obsessed with Abercrombie in adulthood. The bra...

Chichi Offor Tue, 15 Nov 2022 Who What Wear
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I'm a Fashion Archivist—These 7 Trends Are Officially Back, and Here's Why

There's an adage that feels more relevant to this moment than ever: Those who don't know history are doomed to repeat it. Over the past few years, conversations around history have dominated the zeitgeist. We've seen the outright denial and reenvisioning of history in recent years (book banning in school libraries and the proliferation of misinformation on social media, for example) and the collective reckoning with it as a whole through equality movements. And while it may seem that these c...

Jasmine Fox-Suliaman Mon, 14 Nov 2022 Who What Wear