Thanks in part to social media, coming face-to-face with a new label doesn't even require you to get up off the couch since platforms like Instagram, Pinterest, and TikTok are flooded with inspiration at every turn. And as an avid user of all three, I've racked up a healthy list of the new and new-to-me fashion brands that I've recently discovered and simply won't shut up about. I'm not exaggerating when I say that the below eight names are going to have a major year in 2023.How do I ...

This post was originally published at an earlier date. Since our support for women's rights is a forever kind of thing, we thought we'd update this story and any sold-out products to make it easier to support the cause.Women's Equality March and Strike, 1970Some might say that style and politics are mutually exclusive. I’d beg to differ. Sure, how you dress can seem frivolous compared to the tragedies happening in the world, but the truth is that style has been and continues to be a tool for...

No matter how much storage I get on my iPhone, it always feels like I'm running out of space. As an editor (and general fashion fanatic) I'm constantly screenshotting, saving, and taking photos of whatever inspires me. Add NYFW, new seasonal arrivals, and a booming editor slack channel into the mix—my camera roll is filled to the brim. I don't trust myself to shop without any plans (impulsive decisions will be made) so I like to sift through my recent saves and decide what I want to buy for my...

If you're reading this, you probably appreciate how much Who What Wear's fashion editors love to shop. And they're really, really good at it. Between trend forecasting and sale shopping, if it's worth adding to your wardrobe, we've probably written about it. Whether you're interested in investing in the season's biggest trends or need closet cleanout tips, Who What Wear has you covered.Now, a new month means it's time to turn the spotlight back on our favorite shoppers—you! Below, you wil...