I used to go shopping as a hobby, popping from store to store and trying on new arrivals on a near biweekly basis. Of course, I wasn't always buying things (in fact, I rarely was), rather, I was just testing them out for future reference, taking note of the way they fit and felt compared to their price points and competitors. Then lockdown happened, and the hobby I once sought comfort in became obsolete. Without the ability to try things on, I stopped shopping entirely. It was too l...

Name one person who doesn't enjoy uncovering a new fashion brand? I'll wait. Even before I was a fashion editor, I would still get giddy about the prospect of finding something new, knowing not everyone would have it already, getting to see a brand really take off, and just generally supporting smaller businesses in an industry that's largely dominated by big-box brands. I've made it my mission to highlight smaller and more emerging brands in the past, tapping experts and our very own edi...

I may have started working at Who What Wear only a year ago, but I have found a plethora of small brands along the way. Whether it's sourcing through PR companies or reading fellow editors' stories, there's a world of cool indie brands that I had been missing out on previously. I've always loved perusing the collections of emerging or smaller-scale brands, as you'll find much more unique and innovative ideas—things that'll make you remember why you love fashion in the first place. Larger retai...

One of my favorite aspects of being a fashion editor is discovering exciting new brands and designers. Whether it’s small labels in their infancy or more established brands that catch my eye with their unique designs, it’s always a thrill (and an honor!) to share their creativity with a wider audience. Being half-Paraguayan (I grew up in a household fervently proud of our Latin-American culture, from the Latin music that filled our home to the Yerba Mate we drank daily), so there’s n...