Beauty
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NewJeans' Hanni Is UGG's Newest Global Ambassador for 2024

UGG just announced NewJeans member Hanni as its global brand ambassador for 2024, resulting in a brand new campaign showcasing UGG's latest summer-ready silhouettes. Including the GoldenGlow and Stratus Sandals alongside the Venture Daze Clog and Slide, the campaign aims to explore a playful take on the conventional "To-Do List," and sees Hanni swapping everyday tasks for eccentric adventures."UGG is a brand that I have grown up with and that exist very fondly in a lot of my younger memories, so...

info@hypebae.com (Hypebae) Wed, 13 Mar 2024 Hypebae
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Kylie Jenner Spotlights Sam Edelman Signatures in New SS24 Campaign

Contemporary footwear label Sam Edelman just dropped its new Spring/Summer 2024 campaign, starring Kylie Jenner. Acting as the brand's newest muse, Jenner appears in the campaign spotlighting Edelman's newest designs. Marking the start of the brand's 20th anniversary celebration, the campaign captures Jenner's allure and merges it with the essence of Edelman."This campaign epitomized that fashion is more than just something to wear, it is a source of power," said Jenner in a press release. "I lo...

info@hypebae.com (Hypebae) Tue, 12 Mar 2024 Hypebae
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Sporty & Rich Teases New adidas SL72 Silhouette

Emily Oberg's Sporty & Rich is back with another stellar adidas collaboration, though this time, it's not all about the Samba. Off the back of Oberg's coveted colorways of 2023's biggest shoe, the founder now has her sights set on a different adidas silhouette. This time, the collaboration centers around the archival SL72 sneaker, drenched in a bright blue and yellow colorway."An SL72 in a Sweden-inspired colorway, a nod to my half-Swedish roots," the Sporty & Rich founder shared in an I...

info@hypebae.com (Hypebae) Mon, 11 Mar 2024 Hypebae
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How To Make Your Gel Manicure Last Longer Than Your Two-Week Situationship

My life changed when I had my first Gel-X nail set done in 2021. I grew up in the early '00s where I begged my mother to let me get an acrylic full set for my 13th birthday. I'd inhale the fumes without questioning why the tech was wearing a mask, all while watching them drill my nail beds to actual dust. Nail art and enhancement options have advanced quickly in a short amount of time. Enter Gel-X sets boasting fewer harsh chemicals, less application time, better nail health and the perfect canv...

info@hypebae.com (Hypebae) Fri, 08 Mar 2024 Hypebae