When it comes to flip-flops, one brand that immediately comes to mind is Havaianas. The Brazilian label, known for its effortlessly cool, beach-ready sandals just made a major announcement -- Gigi Hadid is officially its new global ambassador.For Hadid, this partnership is more than just a fashionable alignment, "To be the Havaianas global brand ambassador is surreal and a bit nostalgic," she shares in the press release. "Growing up at the beach, I can't remember a time when I wasn't wearing thi...
Over the past year, UGG has been setting out to transform its signature lined boots under the forward-thinking umbrella of Icons Reimagined. If you have been following the California-based brand recently, you may have seen its viral Bea Mary Jane shoe launching in this category, or the AMBUSH Penny Loafer collaboration. Ahead of the spring season, UGG now introduces the second chapter of Icons Reimagined, following up on its men’s range with the women's-focused Golden Collection. Perfect for t...
Peso Pluma can do it all — from captivating the hearts of his native Mexico to making waves on the global stage, the singer-songwriter is not just redefining the sound of music in his native country but also making his mark in the world of beauty. As he continues to connect cultures with his unique sound, Pluma's partnership with YSL Beauty reflects his commitment to authenticity and self-expression, proving that his influence extends beyond singing into fragrance.We spoke to Pluma about exper...
Whether it's Sephora's collaboration with the Toronto Tempo or Cameron Brink's introduction as the face of Urban Decay, beauty brands are betting big in the world of sports. From Formula 1 to basketball, we're starting to see these two sectors colliding -- a decision, for many brand leaders, that is rooted in a belief that both industries share core values of self-expression, confidence and breaking boundaries. From empowering athletes to engaging with diverse audiences, the intersection of thes...