Over the course of 38 revisions, Emily Weiss came up with Glossier's 'You,' close to seven years ago. The brand's first fragrance was meant to be something that enhances the way your skin smells — all you, with just a little boost. 2017's 'You' was supposed to mimic the cozy feeling you get when you put on your favorite sweater, where it sort of becomes a part of you because of just how warm it makes you.Now the makeup, skincare and body care brand has announced the debut of Glossier You Doux ...

Known for its exaggerated soles and futuristic silhouettes, you can spot a pair of grounds sneakers walking towards you from a mile away. The Japanese label, founded by creative director Mikio Sakabe, has experienced a meteoric rise in the footwear industry — challenging everything we once knew about shoe design and wearable art. "It's more like entertainment. Cartoons, animation and exaggerated characters are the starting point of these sneakers," Sakabe tells us.Now, just five years into the...

This year, Under Armour has been making waves in the running scene with its Infinite Elite shoe offering an innovative solution to the demanding runs of both casual and professional runners. Now, in a close-up look at the technicality of the shoe, Hypebae spotlights three individuals in a new campaign that documents how they use the Infinite Elite to push the limits of their performance. The first leg of the series began by delving into the runners’ ultimate city circuits, touching base in Man...

Born in Brighton, Story MFG has built a reputation for creating the most beautiful and sustainable pieces with a focus on natural processes, using natural fibers and earth material dyes like leaves, flowers, fruit and even sunlight. The eco and natural clothing brand has collaborated with Tokyo-based footwear label, Suicoke, renowned for its rugged outdoorsy strap sandals that perfectly complement the brand's earthy sustainable ethos.This is the first time the two brands have come together, with...