Merit is a clean, minimalist beauty line founded by Who What Wear's co-founder, Katherine Power. Who What Wear readers will be able to shop Merit exclusively for the first 24 hours before the brand's launch on January 12. Enter the password minimalistbeauty on Merit's website to shop. Here, Power shares why Merit is the beauty line your makeup bag has been missing.Hello, dear readers. It’s Katherine Power here, entrepreneur, mom, and co-founder of Who What Wear, Versed, and Avaline. If we ...

While there are many fun aspects of winter (snow, holidays, cozy clothing, etc.), there are also a few that make life a bit more difficult. From mass layering to 4 p.m. sunsets, winter does have it's downsides. I personally dread the frigid, dry winter air that wreaks havoc on my skin. As soon as the seasons start to change, I can feel it in my skin—seriously.I've mentioned before that I have super-sensitive skin, so this may not happen to everyone, but keeping my skin hydrated and happy durin...

Ask any hairstylist the number one mistake their clients make, and they’ll most likely tell you it’s the lack of a heat protectant in their daily routine. A brief survey of my inner circle gave me the same results. The consensus: Does applying a heat protectant before a blowout really make that much of a difference? Johnny Ramirez, the celebrity colorist known for his trademark “lived-in color” and co-owner of L.A.’s Ramirez | Tran Salon, says yes. “Heat-protection products are imp...

It's that time of year again: Time to bench your thin, flat-soled boots and break out the snow boots. We've all made the mistake of prioritizing style over function, wearing our Chelsea boots or favorite heeled pair only to find ourselves slipping and sliding all over the icy sidewalks. As a fashion girl myself, I totally understand the temptation to choose aesthetic over practicality, but it's one of those decisions you regret almost immediately after walking out the door when the snow and ice...