Food
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Starbucks Japan Launches Cherry Blossom Drinkware Collection

Shortly after announcing a sakura-themed drink, Starbucks Japan has launched an accompanying collection of cherry blossom-decorated drinkware. Looking forward to sakura season in March, the coffee chain has dropped a new batch of insulated mugs, tumblers and cups decorated with the beloved flower.A two-in-one vessel features a floral-printed cup base and a screw-off bottle top for easy pouring. The sakura keychain keeps the mini flask attached to a backpack or bag. Another on-the-go option, a pi...

info@hypebae.com (HYPEBAE) Tue, 23 Feb 2021 HYPEBAE
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Krispy Kreme Japan Launches 'Minions' Donuts

Donut chain Krispy Kreme is introducing a special box of treats themed after Universal Pictures' Minions franchise. Exclusively available in Japan, the box of one dozen donuts includes two sweet offerings fashioned after beloved characters Bob and Tim, arriving in “Banana & Pudding” and “Chocolate & Caramel” flavors. The set also includes a selection of yellow-frosted donuts, original glazed and chocolate frosted. Topping off the selection of desserts, Krispy Kreme is also servi...

info@hypebae.com (HYPEBAE) Mon, 22 Feb 2021 HYPEBAE
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The Story of Sumo Citrus®, Social Media's Favorite Fruit

If one fruit could be described as trendy, it would be Sumo Citrus. It’s likely you’ve seen the elite version of citrus in your local grocery store, but even more likely that you’ve seen a friend or influencer praising its incomparable taste or easy-to-peel skin on social media. The seasonal offering, which is available from January to April, sends those in the know around town in search of Sumo Citrus — which has become so popular it oftentimes sells out. So, how did it become winter’...

info@hypebae.com (HYPEBAE) Thu, 18 Feb 2021 HYPEBAE
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McDonald's Unveils New Packaging Design

McDonald's has officially launched its redesigned packaging, comprised of wrappers, containers and cups adorned with playful new graphics that establish a new visual identity for the fast food chain.Led by creative agency Pearlfisher, the redesign translates McDonald's' famous menu items, such as the Quarter Pounder and Filet-O-Fish, into simplified illustrations applied to clamshell containers, recycled paper wrappers and french fry cups. As explained on the Pearlfisher website, "The renewed de...

info@hypebae.com (HYPEBAE) Thu, 18 Feb 2021 HYPEBAE