McDonald's Unveils New Packaging Design
info@hypebae.com (HYPEBAE) Thu, 18 Feb 2021 HYPEBAE
McDonald's has officially launched its redesigned packaging, comprised of wrappers, containers and cups adorned with playful new graphics that establish a new visual identity for the fast food chain.
Led by creative agency Pearlfisher, the redesign translates McDonald's' famous menu items, such as the Quarter Pounder and Filet-O-Fish, into simplified illustrations applied to clamshell containers, recycled paper wrappers and french fry cups. As explained on the Pearlfisher website, "The renewed design brings a sense of joy and ease to the brand through bold graphics."
Take a closer look at McDonald's' rebrand above. The chain's new packaging will launch globally.
Elsewhere in food, Dunkin' Donuts is relaunching Charli D'Amelio's special drink, the Charli Cold Foam.
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