Culture
featured-image

What the Pegasus 41 Relay Was Really Like, According to Four Badass Women Running It

Picture this: 41 strangers from across the globe – China, Mexico, Los Angeles, Paris, South Korea, Berlin, you name it – gathered in a Greek amphitheater on Mount Helicon at midnight. Their mission: to race to Mount Olympus, over 270kms away, in under 22 hours. It almost sounds like a trailer for a film (or a wild reality TV show) but this scene of mythological proportions was a real event. To celebrate Global Running Day, Nike Running launched the new and improved (but ever-reliable) Pegasu...

info@hypebae.com (Hypebae) Wed, 12 Jun 2024 Hypebae
featured-image

Nike Coach Dora Atim on Run Clubs, Mentorship in Sport and Fostering Community

Dora Atim is on a mission to empower Black women. She founded Ultra Black Running a few years ago as a way to connect with like-minded individuals who understood her anxieties and struggles without explanation. It's since become a blossoming community and safe space for both Black women and non-binary people, connecting them through their shared love of running and the outdoors.As a Nike trainer and run coach, mentorship and community have always been a part of Atim's life -- initially as someth...

info@hypebae.com (Hypebae) Wed, 12 Jun 2024 Hypebae
featured-image

Japanese Comedian Naomi Watanabe on Creating Her Own Multifaceted Universe

Naomi Watanabe has become a global sensation. What started as bringing smiles to faces through screens then was brought to life as the comedian set off on her first seven-city American tour this past summer. Between lively podcast episodes and live sketches, you can also spot her on billboards, in magazine spreads and on TV, she really does it all.But how does someone who is so widely followed stay true to her core and how does she do it all so effortlessly? Watanabe has not only broken barriers...

info@hypebae.com (Hypebae) Fri, 31 May 2024 Hypebae
featured-image

Are You Feeding Your Algorithm or Is It Feeding You?

London-based creative research studio MØRNING is calling for a collective pause for thought with its latest initiative, "Burning Questions." Set to the backdrop of constant online clutter, fake news and a lingering feeling of universal dread, the team have set their sitghts on a new type of public forum. "Burning Questions" prompts viewers to think critically about the ramifications of lives lived online and, hopefully, to consider preferred ways of connecting, creating and being.The project wi...

info@hypebae.com (Hypebae) Wed, 22 May 2024 Hypebae