Culture
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July's New Moon in Cancer Wants You to Gatekeep Your Energy

If you've been feeling emotional and ready to cry (or break something) at the drop of the hat, you can blame some of it on the cosmos as a new moon in Cancer is on the horizon.Arriving on July 17 at 2:31 p.m. ET, the upcoming lunar phase is particularly special as it is in opposition to Pluto in Capricorn. Pluto represents rebirth and transformation, pushing us to rethink our outlook on life, while the earth sign is notorious for their ruthless discipline and inability to settle for anything les...

info@hypebae.com (Hypebae) Fri, 14 Jul 2023 Hypebae
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Jenna Ortega Stars in adidas' New World Cup Campaign

adidas just revealed its new 2023 FIFA Women's World Cup campaign, dedicated to the next generation of icons and football superstars. Featuring England Lioness Alessia Russo alongside Australian footballer Mary Fowler and German player Lena Oberdorf, the campaign seeks to be adidas' most impactful to date.In a time when women's football is on the rightful rise, the campaign aims to drive more attention towards the game, encouraging and inspiring other young women everywhere to follow in the foot...

info@hypebae.com (Hypebae) Thu, 13 Jul 2023 Hypebae
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Elon Musk Launches New xAI Startup After Criticizing AI

After slamming AI for posing "profound risks to society and humanity," Elon Musk has announced the launch of his own artificial intelligence startup, xAI.According to the platform's website, its intent is to better "understand the true nature of the universe." While the billionaire is known for having multiple ventures, his latest pursuit comes as a bit of a surprise. Four months prior, Musk, in addition to a thousand other signatories, signed an open letter, urging for AI experiments to come to...

info@hypebae.com (Hypebae) Thu, 13 Jul 2023 Hypebae
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Penfolds Announces NIGO As First-Ever Creative Partner

Going from fashion to fine wine, creative heavyweight NIGO reveals he will join Australian winemaker Penfolds as its debut creative partner. The announcement came months after the creative’s KENZO appointment as he continues to expand his horizons across the artistic landscape. For the multi-year partnership with Penfolds, NIGO plans to work with the brand on developing the creative identity of select special projects. It is expected that the creative will not only help elevate Penfolds’ vis...

info@hypebae.com (Hypebae) Wed, 12 Jul 2023 Hypebae