Culture
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SKIMS Is the Official Underwear Partner of the NBA and WNBA

Off the back of its recent Nipple bra release and debut menswear line, Kim Kardashian's SKIMS just announced a multi-year partnership with the National Basketball Association (NBA) and the Women's National Basketball Association (WNBA).Together, SKIMS and the WNBA will work on hosting new activations as the league approaches its 2024 season, set to kick things off at the mid-season AT&T WNBA All-Star Game showcase in Phoenix."We're thrilled to partner with the WNBA and to excite fans and fem...

info@hypebae.com (Hypebae) Mon, 30 Oct 2023 Hypebae
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The Ultimate City Guide to a Chic Week in Paris

Welcome to Local Hype, a travel diary where we compile a curated list of our "Hometown Heroes" for you to enjoy. Featuring the buzziest hotels, restaurants and local treasures that we’ve experienced for ourselves suggested by the city's locals.Next on the agenda? Paris, the fashion week edition.The chic French city is one that's fun to visit all year round, and for many of the fashion crowd, it becomes somewhat of a second home the four to six times a year that we frequent it. As a result, you...

info@hypebae.com (Hypebae) Fri, 27 Oct 2023 Hypebae
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We're All Just Teenage Girls in Our 20s

2023 is the year of the girl.With the Y2K resurgence and Barbie's inexplicable healing powers, it feels like we're all just teenage girls in 20 and 30-something year-old bodies. It could be the raw energy we felt singing along to Taylor Swift and Beyoncé this summer, but it's become clear that we've shifted into a Freaky Friday timeline where we are unafraid to be perfectly grown women wearing bows and plaid mini skirts.With the girls of the early 2000s now coming of age, many of us are lookin...

info@hypebae.com (Hypebae) Mon, 23 Oct 2023 Hypebae
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Hard of Hearing Singer Amira Unplugged Lends Her Voice to AT&T's 5G Helmet Commercial

A more inclusive world is a better one and AT&T is taking one step forward as it is partnering with Gallaudet University and creative agency Translation to create a 5G helmet for hearing impaired athletes.To announce the initiative, AT&T tapped Muslim and hard of hearing singer Amira to cover Simon & Garfunkel's iconic song "The Sound of Silence." Sharing the commercial on Instagram, she captioned her post, "This is my first national commercial and I got to make an impact as a hard o...

info@hypebae.com (Hypebae) Fri, 20 Oct 2023 Hypebae