Hailey Bieber's beauty brand is in the works. The model filed a trademark for a hypothetical brand called Rhode, which is also her middle name.Though Bieber hasn't made an official announcement concerning the potential company, her trademark covers a range of products including makeup, haircare, skincare and perfume. The model isn't exactly new to the business of beauty -- in April 2019, she filed a trademark for Bieber Beauty, which was later rejected due to similarities to a trademark Justin B...

Roughly half a year into its launch, content creator Sarah Cheung's label SACHEU Beauty has now introduced its first-ever skincare product, the Thick Skin serum. The release comes after the brand's much-loved massaging tools like the Stainless Steel Gua Sha."We wanted to begin the SACHEU Beauty skincare line with a product that works well with our facial roller and gua sha, but also wanted to create a multi-tasking, fragrance-free product that works for all skin types," Sarah told HYPEBAE why sh...

To All The Boys: Always and Forever officially releases next week on February 12. Ahead of the premiere, Netflix's To All The Boys I've Loved Before franchise has once again teamed up with Laneige to create two limited-edition custom skincare sets.The Meet Cute set includes two of the K-beauty brand's signature lip masks, the Berry Lip Sleeping Mask and Sweet Candy Lip Sleeping Mask. Formulated to give you a soft, supple pout, the antioxidant-rich products feature Moisture Wrap™ technology t...

UPDATE (February 1, 2021): The official release date for the Stussy x COMME des GARÇONS Parfums fragrance has just been announced.After posting on Instagram a teaser for the collaboration over the weekend, Stussy has unveiled the campaign for the Stussy Laguna Beach. In a press release, the eau de toilette is described as a scent that "captures the mood, essence and lifestyle" of the Californian resort city where Stussy was established in 1980. Combining notes of moss, atlas cedar, white solar...