Fragrance can blur the traditional boundaries of femininity and masculinity by overlapping and intertwining traditional conventions. Finding a scent that is truly your own is the embodiment of a spectrum of notes that are both traditionally feminine and masculine, not one or the other. In a gender-diverse and inclusive world, consumers are looking to buy into beauty that represents them on all fronts — with fragrance as the story of scent telling the bulk of our day-to-day lives.Are you in th...

MAC Cosmetics wants to revolutionize lip gloss with a makeup formula that delivers intense color payoff minus the sticky mess, so the brand is adding to its "Lipglass" collection with the new "Lipglass Air" Non-Sticky Gloss and the "Lipglass" Blow Plumping Oil.The "Lipglass Air" Non-Sticky Gloss provides the lips with eight hours of hydration and feels light as air. The range includes the shades "Zephyr," "Opal," "Behaved," "Snobbish," "Spritz," "Instinct," "Casual," "Talented, "Aesthetic" and "...

Golloria, the influencer known for her unfiltered reviews of beauty products on TikTok, is the face of Laneige's latest "Glaze Craze" campaign. In the images, she's wearing two new shades, "Strawberry Sprinkles" and "Blueberry Jelly," which are skincare-forward, just like the rest of the range.Her favorite part of the lip gloss is the donut-shaped applicator — it's soft and squishy, allowing for an easy and fun way to paint on the product. "Glaze Craze" is formulated with ingredients that incr...

Olaplex is partnering with Nicola Coughlan, Jenna Lyons and Sydney McLaughlin-Levrone for a campaign that underscores the importance of having healthy hair."Designed to Defy" features the actor, businessperson and athlete speaking to the camera and breaking the fourth wall, telling viewers to go against the odds and do whatever they want. Each star (as well as the models featured in the video) uses Olaplex to create a solid foundation for hair so that they can try a new trend, color or keep thei...