SZA is the latest artist to make her mark on the makeup world, joining the ranks of Selena Gomez and Rihanna, with the launch of her new brand, Not Beauty.Not Beauty's inaugural collection includes a lip gloss that arrives in three hues, "In the Flesh," "Strawberry Jelly" and "Quartz." Its formula provides long-lasting wear, adding hydration and plumpness to the lips, sans stickiness."Not Beauty wasn't about me trying to enter the beauty market, it's about me filling a need, it's about me needin...

Chillhouse is entering into the nail polish space with "Forever Wear," a two-step system that delivers gel-like performance without a visit to your technician.The Latinx-founded brand from entrepreneur Cyndi Ramirez includes a nail salon in New York City and a bestselling press-on collection. Its new product, "Forever Wear," consists of a combination — a "Chill Paint" color coat and a "Magic Finish" top coat.First, the buckwheat and hibiscus-infused "Chill Paint" is applied. After waiting for ...

e.l.f. Cosmetics and NASCAR's own Katherine Legge are teaming up for the third year in a row, partnering with the driver as she continues to break the mold when it comes to competitive racing.Legge, the only woman who is currently in competition for both the NASCAR Xfinity Series and the NASCAR Cup Series, will drive a car that is adorned in e.l.f. Cosmetics imagery during a majority of her races this year. Her next competitions include the NASCAR Xfinity Series races on April 19 and during the ...

Fenty Beauty is hopping on the brown mascara trend, extending its best-selling "Hella Thicc" makeup range to include a brown color and lash primer."Let'z Be Blunt" is a beautiful mocha shade, ideal for all lashes but especially flattering on those who lean more on the blonde or brown side."I love how powerful a brown mascara can be. It has the ability to brighten lighter eyes and deepen darker eyes," Rihanna, founder of Fenty Beauty, said in a press statement. "'Hella Thicc' in 'Let'z Be Blunt' ...