SZA Is Entering the Makeup Chat

SZA is the latest artist to make her mark on the makeup world, joining the ranks of Selena Gomez and Rihanna, with the launch of her new brand, Not Beauty.

Not Beauty's inaugural collection includes a lip gloss that arrives in three hues, "In the Flesh," "Strawberry Jelly" and "Quartz." Its formula provides long-lasting wear, adding hydration and plumpness to the lips, sans stickiness.

"Not Beauty wasn't about me trying to enter the beauty market, it's about me filling a need, it's about me needing something that lasted as long as my show, as long as my conversation, as long as my date." SZA shared in a press statement. "There was nothing that existed that did that for me and also made me feel moisturized. I don't know much about lips, but I know a lot about lips, and I feel like Not Beauty is not beauty. It is just something that I wanted to share that worked for me and I hope it works for you. It's well made."

 

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Not Beauty's lip glosses will retail for $23 USD and will be available on all stops during SZA and Kendrick Lamar's Grand National Tour in the United States.

For more beauty news, check out our coverage of Fenty Beauty's new "Hella Thicc" mascara launch.

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