Hogan McLaughlin began in 2009 as a couture project between Chicago-based designers Hogan McLaughlin and Branimira Ivanova. After catching the eye of artist Daphne Guinness, the label was featured in installations at Barneys New York and at the Museum at F.I.T. Hogan McLaughlin's first full collection debuted during Spring 2012 fashion week, prompting reviews from The New York Times, WWD, and others. Since then the label has been invited to create custom pieces for Lady Gaga, Beyonce, and Dita Von Teese. The duo remain in Chicago, creating garments locally