Keys Soulcare Partners With 'The Skin Deep' to Talk Love and Transformation
info@hypebae.com (Hypebae) Mon, 21 Apr 2025 HypebaeKeys Soulcare, skincare and lifestyle brand of the Grammy Award-winning singer Alicia Keys and digital interview series The Skin Deep are teaming up for an online conversation about self-love, positivity and friendship.
For three episodes, the collaboration (which you can watch on YouTube) will feature individuals that Keys Soulcare deems "lightworkers" or folks that "champion positive energy and self-expression."
"Our first episode highlights brotherhood, growth and 'soulcare.' Justin Frett and Darren Graham open up about fatherhood, self-acceptance and what friendship means," the brand said in a post on Instagram. "While their current paths diverge significantly as they navigate different life stages, their enduring friendship is underpinned by a profound love and a shared commitment to caring for their community."
The final episode, set to premiere on Mother's Day, will showcase Keys herself alongside her stepson. For the duration of every episode, the Keys Soulcare "Calming" Sage + Oatmilk Candle will be burning to assist in setting the tone for each conversation to get deeper.
You can watch the first episode below.
View this post on Instagram
Keys Soulcare's "Calming" Sage + Oatmilk Candle retails for $47 USD and is now available on the brand's website.
For more beauty news, check out our coverage of Dior Beauty's new "Diorshow Overvolume" Mascara.