Frankies Bikinis and Bella Hadid's New Collab Is So Rodeo Ready

Frankies Bikinis and Bella Hadid saddled up for a collaboration that feels more like a heartfelt homecoming than another fashion drop. If you didn't already know, Francesca Aiello -- the mastermind behind the brand, grew up in Malibu alongside Hadid. The two have been close friends since childhood and now, they're channeling that lifelong friendship into a Western-inspired collection.

To bring the vision to life, the campaign was shot on a ranch owned by art director, Alana O'Herlihy -- another longtime friend of both Aiello and Hadid. "This collaboration means the world to me," the model shares. "I love creating but doing it with someone you genuinely adore makes it all the more special. Francesca and I put our hearts into this and I couldn't be prouder of what we've built together."

True to the supermodel's passion for horseback riding, the collection gallops into the Western aesthetic. The lineup features rugged suedes, vintage-wash denim and swimwear that feels equally at home on the shore or the stables. Details like rodeo-style belt buckles and shimmering Y2K gemstones add a playful edge, while a signature floral embroidery -- fittingly named "Salt Water Eyelet," features Hadid's name stitched into its design.

Aiello shares in the press release, "Working with Bella on this has been a dream come true. There's something truly special about creating alongside someone who inspires you -- not just as a creative force but as a person. Bella is all that and more."

The Frankies Bikinis x Bella Hadid collaboration will be released in three drops with the first launching on March 4, followed by additional releases in April and June 2025. All pieces will be available for purchase on Frankies Bikinis' official website. Click the gallery to get a glimpse of the collection.

For more fashion drops, read about TRIANGL's "Las Salinas" collection.

Click here to view full gallery at Hypebae