Mac’s Nude Campaign Is the Definition of Star-Studded – And Naked
info@hypebae.com (Hypebae) Fri, 31 Jan 2025 Hypebae
MAC Cosmetics listened to the call of beauty enthusiasts everywhere and answered with a highly anticipated return, the "Nudes" Collection. Alongside the launch, the brand is dropping a seductive new campaign, "I Only Wear MAC," starring Odell Beckham Jr., Maura Higgins, Martha Stewart, Julia Fox, beabadoobee and Tiffany "New York" Pollard.
In the imagery, each celebrity is rocking a single accessory — MAC makeup. Known for their unapologetic confidence, they perfectly mirror the brand's commitment to empowering individuals to embrace their uniqueness. You can head to the brand's Instagram channel to see more from "I Only Wear MAC."
The "Nudes" Collection permanently reintroduces the brand's iconic lip shades from the '90s — "Fleshpot," "Peachstock," "Folio," and "Stone." The shade "Cool Spice," which is the 2025 version of the color that Linda Evangelista made popular (with help from makeup artist Kevyn Aucoin's ), will also make an appearance. These cult-favorite hues, sported by the likes of Naomi Campbell, became the epitome of glam during this time. If you've ever tried to channel that signature nude look from this golden era, these are the tones that defined it. Now, they're back for good — bringing a supermodel-approved aesthetic to your routine.
This range is made up of five different products: the Lip Pencil, "MACximal Silky" Matte Lipstick, "Sleek Satin" Lipstick, "Powder Kiss" Liquid Lipcolour and "Lustreglass Sheer-Shine" Lipstick. Additionally, new colors like "Cool Teddy," "Chestnut" and "It's Personal" will be making their debut in the collection.
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These renowned shades were makeup staples, integral in shaping the edgy beauty we still adore today. Cindy Crawford, Pamela Anderson, Courteney Cox and Mary J. Blige embraced these hues, catapulting the success of "Spice" specifically. In the late '90s and early '00s, "Spice" graced the lips of practically every celebrity, solidifying its place in cosmetics history.
Below, take a look through some photos of these stars rocking the famous lip liner and you'll see just how universal this color is.
Pamela Anderson
Courtney Cox
Mary J. Blige
Cindy Crawford
Naomi Campbell
Linda Evangelista and Kevyn Aucoin
The products in the MAC Cosmetics "Nudes" Collection retail between $25 USD and $28 USD and are now available on the brand's website as well as Ulta.
For more beauty news, check out our coverage of the new Glossier "Black Cherry" Collection.
Click here to view full gallery at Hypebae
