Cartier Highlights Its Iconic Love Bracelet in "The Culture of Design" Campaign

Created in New York in 1969 by Cartier's designer Aldo Cipullo, the Love bracelet has become the brand's iconic piece of jewelry for both men and women. In its latest campaign, Cartier highlights the bracelet's intricate details.

"A cultural, but also emotional heritage. These pieces are heirlooms," a press release states. "The connection that we have to these pieces continues to grow with time. A powerful feeling directly linked to the idea of heritage and the timelessness that they symbolize." Featuring pure lines and two rigid, flat circular arcs, the oval Love bracelet's feeling of straightness is accentuated by the alignment of the screw. The timeless piece comes with an elliptical shape and a flat top, as well as functional and decorative screws, which you can fasten using the screwdriver that comes with it.

Take a closer look at the campaign imagery above. Head over to Cartier's website to shop all the different iterations.

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