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Beyoncé Announces Third IVY PARK x adidas Collection, "ICY PARK"

info@hypebae.com (HYPEBAE)  Mon, 25 Jan 2021  HYPEBAE

Attention, Beyhive: IVY PARK has a new collection coming. The Beyoncé and adidas-helmed brand unveiled a teaser for its upcoming drop, a cold weather range dubbed "ICY PARK." A brief video clip reveals fuzzy outerwear, reflective snow pants and metallic puffer jackets alongside what appears to be a range of new footwear silhouettes. Boots, high-top and low-tops sneakers all seem to be included in the forthcoming line-up. In two accompanying announcements posted to Instagram, Gucci Mane and Hailey Bieber are revealed as new faces of the brand. Mane sports a cream-colored tracksuit while Bieber models a pair of geometric-printed bike shorts.

Though the new IVY PARK x adidas "ICY PARK" collection is "coming soon," there's no word yet on an exact drop date. Stay tuned for updates and check out the teaser above.

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