HBX Launches CHIMI Eyewear

Swedish label CHIMI Eyewear has become a go-to label for trendy sunglasses and timeless frames, and now the brand has launched at HBX.

CHIMI was founded by Charlie Lindström and Daniel Djurdjevic in 2016. Charlie who is the creative director has his influences rooted in the upbringing in a craftsman family. Growing up in the south of Stockholm, Charlie's mother and grandmother worked as tailors, which inspired Charlie to express himself through clothing. Fast forward and CHIMI has become a leader in the new wave of eyewear brands, focusing on creative collaborations, innovation and forward-thinking.

In addition to the label's core collection, Charlie added CHIMI Labs and CHIMI Performance, two independent creative spaces suitable for other occasions. The Labs Collections experiment with collaborations and different frames and lenses, while the Performance Collections features eyewear for sports, including skiing and more, allowing the brand to be present at every occasion in life

To shop CHIMI Eywear, head over to HBX where some of the label's best-selling silhouettes are currently available in a handful of colorways.

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