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New York Fashion Week Is Cool Again

info@hypebae.com (HYPEBAE)  Thu, 13 May 2021  HYPEBAE

New York Fashion Week is plotting its comeback. The twice-yearly event, which in recent years saw a slew of designers leave in favor of European locales, has secured a buzzy roster for the Spring/Summer 2022 season. As labels including Tom Ford, Moschino and Proenza Schouler re-commit to NYFW, we couldn't help but wonder: are we witnessing the revival of New York City's fashion scene?

A group of 11 labels have pledged to show at NYFW for the next three seasons, thanks to financial support from IMG. Telfar, Rodarte, Proenza Schouler, Altuzarra, Brandon Maxwell, Prabal Gurung, Sergio Hudson, Monse, Jason Wu, LaQuan Smith and Markarian comprise the group of newly committed brands, several of which had previously exited New York to show in Paris. Joseph Altuzarra, who relocated to the French capital four years ago, explained his New York City comeback to The New York Times: "I felt a really strong kinship with the city that I hadn’t felt as deeply in a long time. I missed the energy," he said.

Moschino, Tom Ford, Thom Browne, Pyer Moss and Peter Dundas are also joining the NYFW schedule. Ford, who staged his Fall/Winter 2020 show in Los Angeles (a move perceived by many as a subtle dig), announced his return to the Big Apple in a letter from the CFDA. His decision to show in New York was likely influenced by the fact that this year's Met Gala -- which he will cochair -- is scheduled to close out NYFW, a first for the star-studded event. Browne also cited the Met Gala as the reason for his return: "I wanted to support the important show that Andrew is creating," he told Voguereferring to In America: A Lexicon of Fashion, the Costume Institute exhibition led by head curator Andrew Bolton. (Browne and Bolton are also partners.)

New York Fashion Week SS22 will take place from September 8 to 12. Stay tuned as an official schedule is announced.

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