Stray Kids' Bang Chan Is Crowned FENDI's Latest Brand Ambassador

FENDI and Bang Chan, the leader of K-pop sensation Stray Kids, have been weaving a stylish narrative for some time now. Since attending the brand's Spring/Summer 2025 show at Milan Fashion Week, Chan has been seen dripped out in FENDI -- from the Stray Kids World Tour to music festivals like London's BST Hyde Park 2024 festival.

Now, the relationship takes center stage as FENDI officially announces Chan as its latest brand ambassador. In a joint Instagram reveal, Chan stuns in a preppy FENDI look, captioning the moment with, "The story has just begun."

 

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"I felt an immediate connection to FENDI with its creative and fun spirit, it is my honor to join the FENDI family in its 100th anniversary year, which makes it even more special," shares Chan in a press release.

With the womenswear fashion month on the horizon, all eyes are on Milan, where the brand's monumental 100th-anniversary co-ed fashion show is set to show this February. Will Chan grace the event with his presence? We'll be watching closely to see if the star steps into the spotlight for this moment in fashion history.

For more fashion news, read about BLACKPINK's Lisa starring in Louis Vuitton's new SS25 campaign.

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