Casablanca Readies for Beach Club Season
info@hypebae.com (Hypebae) Fri, 17 Jan 2025 Hypebae
Casablanca is officially kissing the Fall/Winter season goodbye, instead looking ahead to warmer weather and summer breaks. Debuting its new Beach Club 2025 capsule, the sunny offering transports us back to last summer's beach resorts as we watched the delicate sunset hues emerge and fill the sky with shades of pink and orange.
Captured in Tenerife by photographer Jeremy Soma, the campaign nods to Soma's distinctive approach to color and saturation, offering a dreamy, subversive take on typical beach club landscapes. Featuring imagery of a classic Mercedes convertible, the campaign nods to summer road trips and adventures, mimicking the wide expanse of the never-ending ocean.
The 2025 collection fits this aesthetic, offering a range of transitional layering pieces that'll take you from beach club to country club in no time. Hues of blue, aqua, white and orange complement the beachy backdrop, with silhouettes ranging from ruched and cropped to coordinating and knitted. Starring models Julia Pacha and Teo Abihdana, the campaign spotlights new season swimwear alongside signature silk shirts and scarves, featuring unique hand-painted scenes.
Take a look at Casablanca's "Beach Club" campaign above and head to the brand's website for more information on the collection.
In other campaign news, Damson Madder preps for our return to the office.
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