FARM Rio's Eye-Popping Ski Collection Is a Winter Must-Have

Ski season is here and with it comes the avalanche of new skiwear collections -- with FARM Rio carving its own colorful path.

For the brand's new ski collection campaign, FARM Rio swaps the frostbitten slopes for cozier climes. Set against a painted backdrop of snowy mountains, the vibrantly patterned pieces are showcased atop a white furry rug -- cleverly doubling as faux snow. Warm? Yes. Convincing? Absolutely.

True to its DNA, the collection bursts with FARM Rio's signature kaleidoscope of colors -- so bright that if you somehow get lost, you'll be impossible to miss. Two standout pieces have us swooning: the "Black Artsy Banana Ski Jumpsuit" and the "Black Flowers Ruffles Ski Jacket."

The "Black Artsy Banana Ski Jumpsuit" is pure whimsy in motion. Adorned with a playful banana illustration in a riot of black, pink, yellow, green and every shade in between, it features a high neckline and an irresistible charm to boost your skiing confidence as you glide through the snow.

Meanwhile, the "Black Flowers Ruffles Ski Jacket" blends practicality with a touch of romance. Ideal for après-ski chic or even off-mountain adventures, this high-necked jacket combines the elegance of a blouse with its ruffled details along the shoulders, sides and back. Its blue floral palette is complemented by a zip-up hood, ensuring warmth without sacrificing style. Whether you're skiing or simply making a statement, this collection guarantees you'll stand out on -- and off -- the slopes.

FARM Rio's Ski Collection is available for purchase on FARM Rio's website. Click the gallery to see more of the pieces.

For more ski news, read about Kappa and Jessie Diggins' new campaign that celebrates resilience and excellence.

Click here to view full gallery at Hypebae