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Bella Hadid Brings MISS SIXTY Back for SS25

info@hypebae.com (Hypebae)  Fri, 10 Jan 2025  Hypebae

Nostalgic women's denim brand MISS SIXTY just dropped what's already one of the best campaigns of 2025. Tapping up Bella Hadid for a playful, Y2K-inspired shoot, the new Spring/Summer 2025 offering transports us to a retro supermarket, honing in on the brand's vintage charm whilst embodying "effortless Italian ease."

Spotlighting the new SS25 collection, Hadid sports pieces like the Lip Print T-shirt, Rhinestone Flared Jeans and Studded Leather Belt. One of the collection's standouts is undoubtedly the Motorcycle Bag, a vintage-inspired silhouette crafted from cattle leather and complete with a multi-pocket design.

Tapping into the brand's true vintage heritage (it was founded in 1991, after all) the collection features a wide range of nostalgic staples, from flared jeans and buckle belts to fitted silhouettes and denim heels, each perfectly blended with Hadid's Western-inspired flair.

Check out the soon-to-be-iconic campaign above and head to MISS SIXTY's website for a closer look at the SS25 collection.

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