Kendall Jenner Is the Newest Face of Adanola

UK-based activewear label Adanola just launched its biggest campaign face yet, teaming up with none other than Kendall Jenner. Known for her affinity for activewear, Jenner showcases the brand's newest collection, pictured in cozy half-zip sweats and leggings.

Lensed by Sean Thomas and Carlos Nazario, the collection campaign was shot in a pared-back studio in Los Angeles, channeling the era of '80s and '90s sportswear shoots. Styling Jenner with retro headbands, caps and bike shorts, the result is almost Diana-esque, nodding to her iconic, era-defining style.

Showcasing brand-new colorways of classic silhouettes, the campaign features a branded blue zip-up sweatshirt, deep red shorts and a rich brown one-piece, paired with Adanola's signature accessories. Embodying versatility, comfort and confidence, the collection and campaign aims to support its wearer through any sporting activity and beyond.

"I had so much fun shooting the new Adanola campaign. Collaborating with such a talented team of creatives was inspiring, and the comfort and quality of the new collection made the experience truly exceptional," said Jenner of the experience.

Adding to that statement is Hyrum Cook, founder of Adanola. "Kendall represents the modern Adanola woman—effortlessly stylish, adaptable, and always on the go. We're thrilled to have her bring our vision for this collection to life, as she perfectly embodies the blend of form and function we strive for in every piece," he reveals.

Take a look at Jenner for Adanola above, and head to the brand's website on January 8 to shop the new styles.

While you're here, check out our latest activewear roundup for more stylish sportswear to shop this month.

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