BLACKPINK's Jennie Kicks Off 2025 With Chanel's New "Coco Crush" Collection
info@hypebae.com (Hypebae) Thu, 02 Jan 2025 Hypebae
Kicking off 2025 in style, Chanel is back with another installment of its new "Coco Crush" collection. Tapping up Chanel ambassador and K-pop extraordinaire Jennie Kim, the pared-back campaign introduces the latest fine jewelry collection, which features 26 new designs across key product categories like rings, earrings, necklaces and bracelets.
Jennie fronted the "Coco Crush" campaign for the first time in 2021 and has since gone on to appear in the new iterations in 2022 and in 2024 -- with this latest campaign marking her fourth appearance for Chanel's fine jewelry range. With a core focus on "stacking styling," the newest release pairs items like the Coco Crush necklace and earrings, crafted from 18-karat gold and white gold with diamonds.
Take a look at Jennie in action for Chanel above and head to the brand's website on January 8 for a closer look at the "Coco Crush" collection.
In other fashion news, Paloma Elsesser stars in the new Willy Chavarria campaign.
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