Streamer Giovanna Ramos Stars in the New GUESS Originals Holiday Campaign
info@hypebae.com (Hypebae) Fri, 13 Dec 2024 Hypebae
GUESS Originals just dropped its new Holiday 2024 collection, getting up close and personal with rising talents Giovanna Ramos and Jerry Jahova. Captured by Neri, the new campaign aims to "redefine seasonal style" through a cozy, festive lens.
Tapping Ramos, a Brazilian-born model who moved to Atlanta in her teens, the campaign aims to celebrate her varied creative talents as a model, stylist and streamer. Part of Lil Yachty's "Concrete" collective, Ramos often streams alongside names like Kai Cenat and has links to Playboi Carti's "Opium" record label. Similarly, Jahova is a rising creative known for his distinctive style and musical abilities, with both talents perfectly embodying the GUESS Originals attitude.
Sporting the hero styles of the holiday collection, the campaign spotlights signature outerwear like the Fur Denim Coat, key layering pieces like the Full Zip Sweater and Jacquard Sweater Hoodie plus two new outerwear additions: the Distressed Leather Bomber and Fur Suede Zip Jacket.
Take a look at the new campaign above and head to the GUESS Originals website to shop the collection.
In other news, Latto and Sha'Carri Richardson star in the new NOCTA campaign.
Click here to view full gallery at Hypebae
