Solange and Tina Knowles Star in Gucci's New Gift Campaign
info@hypebae.com (Hypebae) Fri, 06 Dec 2024 Hypebae
Gucci just unveiled its new "Gift" campaign, conceptualized by creative director Sabato De Sarno. Unfolding across four distinctive chapters, each installment focuses on a specific part of the holiday season, from glamorous nights away to finding your way back home.
Featuring an incredible cast of Gucci's friends of the House and its global ambassadors, the campaign stars the likes of Kendall Jenner, Solange and Tina Knowles and Ni Ni, plus Dakota Johnson, Julia Garner and her husband Mark Foster.
Chapter one is dubbed "Stories from The Savoy," and tributes the origin story of Guccio Gucci, who worked at the hotel as a porter. Revisiting the brand's rich history, the first chapter stars Jessica Chastain, capturing the Gucci Bamboo 1947 bag. This chapter also spotlights styles like the Jackie 1961, Horsebit 1953 loafer and Gucci Signoria Slingback.
Chapter two takes us "To the Mountains," showcasing Gucci signatures across a breathtaking backdrop. Capturing a close-knit group of friends and loved ones, this chapter celebrates the warmth of companionship and the power of shared experience. Here Jenner appears adorned in GG Monogram outerwear, complemented by the GG Marmont Handbag.
Next, chapter three takes us home. Showcasing cozy interiors and festive family gatherings, this chapter spotlights real families like the mother-daughter pairing Tina and Solange Knowles plus Dree and Langley Fox Hemingway. Featuring a wide range of Gucci Gift pieces, the chapter showcases GG Monogram ready-to-wear and accessories, plus Gucci Decor items for the home.
Finally, chapter four transports us to "A Night in Florence," taking us back to the birthplace of Gucci. Featuring Julia Garner and her husband Mark Foster, this chapter also features Dakota Johnson, Ni Ni and Xiao Zhan. Showcasing the Jackie Notte, Jackie 1961 and Gucci Horsebit fine jewelry, the final chapter is as elevated as it is festive.
Take a look at the new Gucci Gift campaign above and head to Gucci's website to shop its holiday collection.
In other news, SKIMS and The North Face elevate your winter wardrobe.
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