Jimmy Fairly's Holiday Sunnies Are Here To Elevate Your Festive Fits

London-based eyewear label Jimmy Fairly is turning up the heat this holiday season, transporting us to the Italian coast for its new season campaign. Comprising new and returning styles across sunglasses and optical frames, the curated selection includes trend-led silhouettes like the rectangular Lola and oversized Lou, plus aviator styles like the rounded Gabrie and the square-shaped Nax.

Arriving in a vibrant range of colors and textures, the new holiday collection includes thin metal frames, colored acetate and tortoiseshell prints, along with a variation of colored lenses across yellow, green, blue and brown. Inspired by the concept of an Italian "coastal Christmas," the bold and bright campaign spotlights the brand's best-selling styles in a whole new light.

Take a look at Jimmy Fairly's new Holiday campaign above and head to the brand's website for a closer look at its seasonal collection of frames.

For more optical news, check out Emma Chamberlain's new collaboration with Warby Parker.

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