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Brazilian Supermodel Juliana Nalu is GUESS USA's Newest Muse

info@hypebae.com (Hypebae)  Fri, 13 Sep 2024  Hypebae

Brazilian supermodel Juliana Nalu is the star of GUESS USA's newest campaign, developed under the design direction of Nicolai Marciano and captured by Eli Russell Linnetz. Continuing to favor the Western American aesthetic for Fall/Winter 2024, the campaign offers an evolution of the brand's distressed fabric treatments and distinctive design techniques.

Cracked leather and vintage-style denim continue to underpin the collection, elevated by wax-coated denim, shredded hemlines and new hues of forest green and burgundy. This season also sees the introduction of tailoring, taking inspiration from an unfinished blazer that was found in the brand's archive.

Elsewhere, the collection includes shirts made of washed-out suede, patchwork denim coats, "battered" biker jackets and '80s-inspired varsity jackets along with mud-washed denim, designed with oil-stain effects. Finally, the cult-loved Claudia bag returns, this time crafted in pale pink and mint green hues.

Take a look at Nalu for GUESS USA above and head to the brand's website to shop FW24.

In other news, eBay kicked off London Fashion Week with a pre-loved runway.

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