TTSWTRS' New FW24 Campaign Blends Opera With AI
info@hypebae.com (Hypebae) Tue, 03 Sep 2024 Hypebae
Ukrainian label TTSWTRS just dropped its Fall/Winter 2024 collection, "Opera." The collection sees the brand teaming up with fashion tech start-up Genera, blending AI technology with elegance to develop its campaign alongside offering AI-driven virtual try-ons.
Inspired by classical art forms, the FW24 offering aims to present a contemporary take on its fluid movements and traditional aesthetics, taking inspiration from music composition, ballet silhouettes and the processes of classical musicians. Standout pieces include the Case Jacket Mozart, inspired by a musician's well-loved cello case and crafted from recycled leather, alongside the Stage Dance Tights and Leotard and Base Under-Corset.
Perhaps most exciting though is the Parter Skirt, which features a unique QR code that links to a specially-composed piece of music.
Take a look at the AI-generated "Opera" campaign above and head to the TTSWTRS website from September 4 to shop the collection.
In other news, FKA twigs creative directs her first campaign for On Running.
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