GANNI Swaps Copenhagen for Paris Fashion Week
info@hypebae.com (Hypebae) Wed, 28 Aug 2024 Hypebae
After playing a major part in Copenhagen Fashion Week over the years, Danish fashion brand GANNI announced it will be making its debut in Paris. Marking the brand's first-ever show outside of its hometown, the move to Paris Fashion Week signals a shift in strategy for GANNI, seemingly moving into a new, luxury-adjacent era.
"GANNI has established itself globally, and as we enter our next chapter of growth, showcasing in Paris is a natural evolution for our brand equity and scale. Paris offers an unparalleled global platform, and we are excited to present our Spring/Summer 2025 collection, along with our ongoing vision and commitment to responsibility in the fashion industry," explains the brand's CEO, Laura du Rusquec.
The next show will mark GANNI's ongoing presence at PFW and will be led under the creative direction of Ditte Reffstrup. The brand's Paris debut will take place on September 24, unveiling GANNI's Spring/Summer 2025 collection.
In other news, Jeremy Allen White and Calvin Klein are so back.
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