SHEIN Hit Los Angeles To Celebrate K-Pop Culture With Weekend-Long Event Kcon LA 2024

Spanning three days, SHEIN helped bring the electric energy of K-POP to life in Los Angeles. From July 26 to July 28, SHEIN took to the sunny streets of the West Coast as the exclusive fashion partner for KCON LA 2024, the leading K-POP Fan and Artist Festival, and provided attendees with an experience like no other that merges the worlds of music and fashion. The weekend-long event welcomed guests into interactive and immersive activations that allowed them to mix and mingle with their favorite artists, including STAYC and CRAXY.

As part of the dynamic duo’s new partnership, festivalgoers were privy to free accessory giveaways and the opportunity to personalize photocard keychains with kitschy charms and gems. The highlight of the three-day event spread across legendary Los Angeles venues - Crypto.com Arena, LA Convention Center and Gilbert Lindsay Plaza - was KCON’s Relay Dance Battle 2 in LA with SHEIN that offered KPOP cover groups the chance to get their groove on and win a prize. SHEIN treated the Grand Prize Winner to three bespoke moments, starting with a professionally produced dance video sponsored by the global e-tailer, the chance to perform live with STAYC during the weekend event and a $1500 SHEIN gift card.

Aside from the onsite activations, SHEIN also launched a collection inspired by K-POP aesthetics, encouraging fans to express their love for the genre through fashion. With accessible prices ranging from $10-$30, the collection comes complete with four categories, Idol Off Duty, M Stage Energy, K-POP Sweetheart and Acubi Street, capturing the essence of K-POP culture. For the casual cuties, the Idol Off-Duty category features elevated everyday pieces; conversely, the M Stage Energy category takes cues from the eye-catching concert ‘fits of K-POP idols. The coquette trend takes the lead in the K-POP Sweetheart selection, while the Acubi Street portion provides streetwear lovers with all the pieces they need for a cool girl-certified look.

To immerse yourself into the world of K-POP with SHEIN, shop the retailer's curated music-inspired collection today.

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