Urban Sophistication Says It's a Bratz Summer

Lifestyle label Urban Sophistication is gearing up for a Bratz summer. Yep, you read that right. The fashion accessories brand is teaming up with OG icons, the Bratz dolls, for a capsule collection that merges its distinctive aesthetic with the brand's unique puffer cases.

Featuring a collection inspired by Jade, Sasha, Cloe and Yasmin, each of the four puffer cases aims to reflect the specific personalities and aesthetics of a different Bratz doll and arrives in special Bratz-inspired packaging. To celebrate the collection, Urban Sophistication has dropped a new campaign starring the Bratz dolls, where each doll is styled in pieces from the brand's latest "FEEELS Famous" clothing collection which made its debut earlier this month.

"Waking up to a message from the Bratz design team, we immediately had an idea as to what this collaboration could look like," says co-founders Neta & Elad Yam. "Bratz are the original influencers who truly shaped our personal style and attitudes as kids. Rather than designing Bratz-inspired merch, we wanted to create pieces that reflected what the dolls would wear – and then make human-sized versions of these pieces," they continue.

Take a look at the collection campaign above and head to Urban Sophistication's website to purchase the new puffer cases.

In other news, here's a look at our favorite Hello Kitty collaborations of all time.

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