New Era Wants to Level Up Your Dad Cap Collection
info@hypebae.com (Hypebae) Wed, 31 Jul 2024 Hypebae
New Era is making a case for the dad cap this summer, bringing our attention back to its signature 9TWENTY silhouette. Releasing a new campaign that celebrates the ever-classic style, the sports brand looks to highlight the "casual" and "underrated" style synonymous with its core community.
Arriving as a vintage adjustable cap with a "worn-in" aesthetic, the 9TWENTY boasts an unstructured silhouette crafted with a pre-curved visor. Appearing in New Era's MLB, NFL and NBA collections, the signature style is available in a slew of bright and bold colorways, from classic reds, whites and blues to orange, beige, brown and green.
Featuring the classic embroidered New Era flag to its left-hand side, each cap features a vibrant design on its front and the signature sticker.
Take a look at the new campaign above and head to New Era's website to shop its cap collection.
In other news, Gigi Hadid stars in the new Dilara x Heaven by Marc Jacobs campaign.
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