It-Girl Loved Heaven Mayhem Releases Watch Collection

Repeatedly worn by your favorites Sofia Richie Grainge, Hailey Bieber and Matilda Djerf, Los Angeles-based jewelry and accessory brand, Heaven Mayhem, have just launched their first timepiece, the Icon Watch.

This classic timepiece features Quartz movement, genuine leather straps and a stainless steel gold-plated watch dial. Details on the back are not forgotten, showcasing Heaven's signature handwritten engraving. The collection includes four interchangeable straps in four distinct colors, each named after four iconic women: Carla Bruni, Marilyn Monroe, Princess Diana and Grace Kelly. The "Bruni" is crafted from brown pebbled leather, the "Monroe" from Burgundy Red alligator-style leather, the "Diana" from Emerald Green alligator-style leather and the "Kelly" from black alligator-style leather. Each piece in this collection pays tribute to the charm and timelessness of these legendary women, while drawing inspiration from archived vintage pieces.

 

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"Watches have been a category I knew I wanted to go into since the beginning. It's a market I feel like has been largely untapped at this price point." says founder and creative director, Pia Mance.

The first launch of the Heaven Mayhem Watch collection is available to buy on the brand's website. The Icon Watch arrives with the black "Kelly" strap pre-attached, while the three additional strap colors can be purchased separately.

To check out all the styles, swipe the gallery above.

In other fashion news, explore more watch content with Tissot and Wilson's collaboration with WNBA.

Click here to view full gallery at Hypebae