Balenciaga Takes Its SS25 Runway Show To Virtual Reality
info@hypebae.com (Hypebae) Tue, 16 Jul 2024 Hypebae
Have you ever wished to go back in time and catch a fashion show you missed? Well, Balenciaga has just launched an app with Apple Vision Pro so, you can avoid fashion FOMO altogether.
The Balenciaga app can be downloaded on the virtual reality device, which has just become available to buy in multiple regions worldwide. Powered by Apple's latest operating system, visionOS, the device can be navigated using eyes, hands and voice.
The app lets users experience the Balenciaga Spring/Summer 2025 show with an interactive lookbook and access to past collections, taking the whole fashion experience to another level. Users can personally and directly encounter the detail and artistry of the brand's physical garments.
This launch mirrors past endeavours into the digital space for the brand. Since Demna's appointment to the Balenciaga in 2015, the brand has consistently aligned itself with digital innovation, gaming environments and more. Developed in collaboration with the AR creative agency, Atomic Digital Design, Balenciaga will continue to evolve through future updates and new features.
The app is now available in Australia, Canada, France, Germany, the U.K., mainland China, Hong Kong SAR, Japan and Singapore.
Take a glimpse at the gallery above to get a first look of the app.
In other digital fashion news, read about Aubrey Nina's collaboration with fashion platform, SYKY.
Click here to view full gallery at Hypebae
