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PUMA and Collina Strada's Collaboration Is Packed With Frills, Florals and Fun

info@hypebae.com (Hypebae)  Tue, 16 Jul 2024  Hypebae

PUMA is going above and beyond this year with six collaboration capsule collections already released, including its latest with Collina Strada.

Infused with frills, florals and a playful spirit, Collina Strada brings a fresh attitude to PUMA's core essence in this vibrant new collection. From essential footwear to stylish apparel, expect a burst of bright colors and floral motifs that are simply irresistible.

Highlighted in the collection are key pieces such as the Velophasis sneakers -- a fusion of PUMA's sleek running silhouette with Collina Strada's unique touch, featuring frill trim and elastic accents. The Suede XL sneakers draw from PUMA's classic Suede DNA, infused with a nostalgic Y2K flair. Meanwhile, the Cellerator jacket combines athletic functionality with a fashionable edge, showcasing elastic hems, cuffs and spacious pockets, all accentuated by vibrant pastel tones that underscore Collina Strada's signature aesthetic.

The collection will be available for purchase July 19 on PUMA's website, its mobile app, its NYC flagship store, the Collina Strada website and select retailers.

Check out the gallery above to explore the collection.

In other PUMA news, is there a Salehe Bembury and PUMA collaboration in the works?

Click here to view full gallery at Hypebae