Damson Madder SS24 Confirms One of This Summer's Biggest Trends

London-based label Damson Madder just dropped its Spring/Summer 2024 campaign, confirming one of this summer's biggest trends. Featuring a new bag, shorts, gilet and cargo pants (amongst other styles) all in leopard print, it's safe to say that the kitschy pattern is one we'll all be adding to our baskets this season.

Elsewhere, the collection features broderie mini-dresses, printed shackets and dark indigo denim, punctuated with Damson Madder's signature frilly scrunchies and bags. Celebrating the new release, the SS24 campaign sees Damson girlies all over town in their new season silhouettes, fusing delicate prints, vibrant hues and coveted co-ords with sunny London backdrops.

Showcasing a selection of pants, dresses, matching sets and even swimwear, the new SS24 collection includes everything you need for summer in the city.

Take a look at the summer-ready campaign above and head to Damson Madder's website to purchase the new season styles.

In other news, Nude Project just dropped its second collaboration with Playboy.

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