News

Zendaya and On Running Are Dreaming Together

info@hypebae.com (Hypebae)  Thu, 06 Jun 2024  Hypebae

Zendaya was just announced as the newest brand partner for On Running, marking the beginning of a multi-year collaboration between the actor and sportswear brand. The partnership will see the duo creating product collaborations and producing creative campaigns -- the first of which has just been unveiled.

Dubbed "Dream Together," the campaign hones in on Zendaya's influential nature and explores how movement can bring people together. Utilizing a track as its stage, the film looks at how sport can connect people from different backgrounds -- a message which feels especially poignant given the summer of the Olympics and the Euros that we're about to enter.

"It's no secret that I've been a big fan of On for a long time. I'm always wearing them on set, or when I'm travelling, rehearsing or running around with my dog. So it's a full-circle moment to make this partnership official," says Zendaya in a press release.

 

View this post on Instagram

 

A post shared by On (@on)

Speaking about the campaign itself, she adds: "I owe so much to the people around me for getting me to where I am and this film recognizes and appreciates those who support and uplift us every day. I think this feeling of collaboration and inclusiveness shines through in what we've created."

Take a look at the campaign above and stay tuned for more from Zendaya and On.

While you're here, check out the new collab from Melissa and Marc Jacobs.

Click here to view full gallery at Hypebae