Peachy Den Has Your Summer Wardrobe Covered, Seriously

Peachy Den takes us to the sun-soaked streets of Margate for its Spring/Summer 2024 collection, tapping British model Stella Jones for a seaside adventure. Transporting us through a quintessentially English beach town, the campaign showcases Peachy's seersucker co-ords, cotton separates and summer dresses, taking inspiration from sporty vintage styling.

The standout pieces from the collection undoubtedly include the Cindy capsule, which started as a simple bikini set and eventually became one of Peachy's most sell-out styles -- transitioning into tops, shorts, capris and a new dress silhouette. "We loved the fabric so much that we saw its potential for use in ready-to-wear products. The Cindy set and new expansion styles are all swimmable; providing a whole new range of styles to mix and match from the city to the beach," said founder Isabella Weatherby.

"For me, the Peachy SS24 campaign really needed to communicate two things: the effortlessly cool style of the Peachy woman, and the quiet beauty of simple Summer moments. I envisioned the Agnes Martin-inspired hues against the muted, nostalgic ice cream colours of the British seaside. Margate felt like the perfect place to explore this vision and proved the ideal backdrop for Stella Jones to embody the 'Brit girl cool' that Peachy Den pioneers," adds Art Director, Willa Burton.

Take a look at the new campaign above and head to Peachy Den's website to shop the latest drop.

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